Automatic subtitles that hold attention
A large share of feed videos play muted, and viewers swipe away from anything they cannot follow silently. Subtitles are not decoration — they are the script of your video for most of your audience.
Assume silence, always
Design every video to work muted: clear dialogue, visible reactions, and subtitles that carry the meaning alone. If a scene makes no sense without audio, restructure it.
Keep captions readable
Short lines, high contrast, positioned away from platform UI. Auto-generated subtitles handle the timing; your job is to check that each caption is readable at phone distance in one glance.
Subtitles are retention
Watch-time curves show it plainly: videos with clean subtitles hold viewers longer in the first three seconds — and the first three seconds decide whether the platform shows the video to anyone else.
Takeaway
Design for silent viewing first: subtitles are the audio track for most of your audience.
Make your first video today
One idea, a few minutes, and your video is ready — script, images, animation and music included.
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